RE-SELL APPLICATION AND APPROVAL SOP

By Jared Ballard, Branding Director
11:00 pm, Monday, July 9, 2018

This article was written to lay out the Standard Operating Procedure (SOP) in which an entity becomes a re-seller.

Distribution Channel Terminology

  • Manufacturer: Entity that makes a good through a process involving raw materials, components, or assemblies, usually on a large scale.
  • Supplier: Entity that buys goods from a manufacturer and re-sells them at a mark up to their customers.
  • Distributors: Entity that buys products or product lines at distribution prices, warehouses them, and marks prices up to re-sells them to retailers stores. Most distributors provide strong manpower and cash support to the supplier or manufacturer’s promotional efforts. They usually also provide a range of services (such as product information, estimates, technical support, after-sales services, credit) to their customers.
  • Retailers: A business or person that buys from a supplier or distributor at wholesale prices and marks up goods to sells to the end consumer.
  • End Consumers: A purchaser of a good or service in retail.

Steps For Entity to Apply to Become a Re-seller

Step 1: Customer must visit hemplucid.com and scroll to the bottom of the page and click the ‘Become a Re-seller’ link in the ‘About Us Section’ of the footer navigation.
footer-become-a-reseller-2

 

Step 2: After reading the information found at https://www.hemplucid.com/become-wholesaler/ where the ‘Become a Re-seller’ link directed, the customer will click one of the multiple ‘Register Today’  buttons found on that page.

Step 3: The customer will fill out the provided form found at https://www.hemplucid.com/resale-registration/ where the ‘Register Today’ button redirected the customer. Once filled out the client will be directed to the WordPress / Woocommerce form will populate Hubspots ‘Contact’ section and the client account will be created.

Step 4: Applying entity will be informed that:

“Once you have filled out the application click the ‘Submit’ button. This will submit the application and Hemplucid will then review your account. When you have been approved we will send you an email within 24 hours to notify you. Your Re-sell Support Manager (RSM) will then contact you by phone to answer any questions and help you place your first order.”


 

Steps For Hemplucid Re-sell Support Manager (RSM) to Approve a Re-seller

Step 1: Once an entity has filled out the ‘Become a Re-seller’ application a notification will be sent to the Hemplucid Re-sell Support Manager (RSM) making them aware that an entity has filled out an application to become a Hemplucid Re-seller.

SUBJECT: New User Registered

FROM: Hemplucid.

“This message is from Hemplucid CBD Oil Natural Products

Hi, A person registered for access. User: name (name@email.com).

NOTE: Additional Information will be displayed below.

Step 2: The RSM will then login to the backend of the Hemplucid WordPress / Woocommerce website and click on the ‘Users’ link in the website admin left-hand navigation. Locate the entity that applied to become a re-seller by typing their name into the ‘Search User’ section to the right of the page and then click the ‘Search Users’ Button.

 

user

Step 3: Once the RSM has located the customer they will hover over the ‘Username’ and click the ‘Edit’ link.

customer

Step 4: Hemplucid’s main core value is Lucidity. For this reason, ALL applying re-sell accounts will be contacted personally. It takes a little more time but we believe this extra effort will make a lasting impression on our re-sell clients. While on the phone with these potential re-sell clients it is our job to verify all their information. Including address (Billing and physical), phone, email, contact name, Hemplucid rep/owner, website and tax ID (make sure that you input the information you collected in the proper sections of the ‘Users’ page of WordPress/woo commerce). Hemplucid requires that we understand their potential purchase behavior and where they will be selling our products (brick and mortar / online). If the potential re-sell client will be selling online the RSM will ask them to provide Hemplucid with the URL of the property(ies) they intend to sell Hemplucid products.

Before closing the conversation with the potential re-sell client the RSM will let them know that an email will be sent to them with additional information to help them as they partner with Hemplucid to make their re-sell experience a positive one.

NOTE: The purchase requirement to become a wholesaler is $500 per order and to become a distributor it is $3,000.

Step 5: Once the RSM has called, verified and collected all needed information from the applying re-sell entity the RSM will scroll down to the bottom of the WordPress/woo commerce ‘users’ page to the ‘User Role’ Section and select the proper ‘role’ for the approved entity. Once user role is selected the RSM will click the ‘Update User’ button. At this point, all the changes will be saved and the entity will now be considered a re-sell client.

role-2

NOTE: Once the RSM has associated an entity with a ‘role’ the client will be able to log in to https://www.hemplucid.com and see the prices that are correlated with their particular role. The newly approve re-sell client will also be able to check out online at that time.

If client would like to order while RSM is on the phone with them refer to ‘Manual Order Process SOP


The Process of Automated Workflow for Newly Approved Re-sell Clients.

Once the role has been changed by the RSM in the WordPress/Woo Commerce, Hubspot will be automatically updated and an automated workflow will begin.

Client has been approved but did not purchase: A welcome email will be automatically sent to the new re-sell client welcoming them in as part of the Hemplucid Family, providing them with the appropriate re-sell pricing sheet and encouraging them to purchase now if they weren’t able to when their RSM was on the phone with them.

Below is the email they will receive:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris erat lacus, luctus ut nisi eu, accumsan commodo orci. Quisque ac accumsan velit. Nam venenatis, orci sit amet pretium finibus, libero eros tempor lacus, eget pharetra orci mauris et quam. Ut magna tellus, maximus sed interdum a, accumsan in sem. Praesent sed lectus nisl. Quisque maximus luctus mi, vel tempor tortor finibus eu. Duis lacinia justo placerat nibh venenatis suscipit. Morbi auctor tortor at elementum convallis. Sed non enim ac lectus convallis lobortis. Maecenas ipsum lectus, cursus in turpis in, dapibus faucibus purus. Suspendisse tincidunt tellus in tristique posuere. Nulla vel odio tincidunt, varius nisi et, posuere turpis. Integer pretium, massa at sollicitudin condimentum, purus ante porta metus, quis ornare dolor nunc quis sapien. Cras quis orci sed libero aliquam condimentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sincerely,

 

Re-sell Support Manager (RSM)
and the Hemplucid Team

Client has been approved and purchased: If the new re-sell client purchases for the first time an email will be sent out thanking them for their order and informing them of questions their customers might have. Once Hemplucid has highlighted a future pain point Hemplucid will supply some links to solutions on how the re-sell client can help their customers.

Below is the email they will receive:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris erat lacus, luctus ut nisi eu, accumsan commodo orci. Quisque ac accumsan velit. Nam venenatis, orci sit amet pretium finibus, libero eros tempor lacus, eget pharetra orci mauris et quam. Ut magna tellus, maximus sed interdum a, accumsan in sem. Praesent sed lectus nisl. Quisque maximus luctus mi, vel tempor tortor finibus eu. Duis lacinia justo placerat nibh venenatis suscipit. Morbi auctor tortor at elementum convallis. Sed non enim ac lectus convallis lobortis. Maecenas ipsum lectus, cursus in turpis in, dapibus faucibus purus. Suspendisse tincidunt tellus in tristique posuere. Nulla vel odio tincidunt, varius nisi et, posuere turpis. Integer pretium, massa at sollicitudin condimentum, purus ante porta metus, quis ornare dolor nunc quis sapien. Cras quis orci sed libero aliquam condimentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sincerely,

 

Re-sell Support Manager (RSM)
and the Hemplucid Team

Process 3: Once a re-sell client has placed their first order an automated email will go out 5 days after order. This will verify that the client received their shipment and see if they have any question. This emails Call To Action (CTA) will be to encourage the client to get their store location on the Store Locator on the Hemplucid Web Page. Two more additional emails will go out to these client giving them additional information to support the sales of Hempluid Products.

Below is the email they will receive:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris erat lacus, luctus ut nisi eu, accumsan commodo orci. Quisque ac accumsan velit. Nam venenatis, orci sit amet pretium finibus, libero eros tempor lacus, eget pharetra orci mauris et quam. Ut magna tellus, maximus sed interdum a, accumsan in sem. Praesent sed lectus nisl. Quisque maximus luctus mi, vel tempor tortor finibus eu. Duis lacinia justo placerat nibh venenatis suscipit. Morbi auctor tortor at elementum convallis. Sed non enim ac lectus convallis lobortis. Maecenas ipsum lectus, cursus in turpis in, dapibus faucibus purus. Suspendisse tincidunt tellus in tristique posuere. Nulla vel odio tincidunt, varius nisi et, posuere turpis. Integer pretium, massa at sollicitudin condimentum, purus ante porta metus, quis ornare dolor nunc quis sapien. Cras quis orci sed libero aliquam condimentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sincerely,

 

Re-sell Support Manager (RSM)
and the Hemplucid Team

Process 4: If the client does not purchase with in 5 days of being approved as a reseller and automated email will be sent out asking if they have any questions and encouraging them to place their first order.

Below is the email they will receive:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris erat lacus, luctus ut nisi eu, accumsan commodo orci. Quisque ac accumsan velit. Nam venenatis, orci sit amet pretium finibus, libero eros tempor lacus, eget pharetra orci mauris et quam. Ut magna tellus, maximus sed interdum a, accumsan in sem. Praesent sed lectus nisl. Quisque maximus luctus mi, vel tempor tortor finibus eu. Duis lacinia justo placerat nibh venenatis suscipit. Morbi auctor tortor at elementum convallis. Sed non enim ac lectus convallis lobortis. Maecenas ipsum lectus, cursus in turpis in, dapibus faucibus purus. Suspendisse tincidunt tellus in tristique posuere. Nulla vel odio tincidunt, varius nisi et, posuere turpis. Integer pretium, massa at sollicitudin condimentum, purus ante porta metus, quis ornare dolor nunc quis sapien. Cras quis orci sed libero aliquam condimentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sincerely,

 

Re-sell Support Manager (RSM)
and the Hemplucid Team

Process 5: If the client does not purchase with in 5 days more days after the above email the RSM will be requested to call the client and see if we can do anything for them. Inputting clients conversation in Hubspot with additional steps needed to take for the client.

 

 

 

 

 

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